For the past five months, Panama has been under strict quarantine rules to avoid the increase of Covid-19 cases, which affected the economy and small businesses tremendously. But even during this adversity, some micro-entrepreneurs decided to change and create new income sources to survive during this time. Now that everything is going slowly back to normal, all the micro-enterprises are looking for tools to survive in these new circumstances. This is the case of Unilda.
Unilda has been living in the community of Yaviza, located in the Darien province, for about 27 years. She is a mother of 3, a business owner, and a community bank member.
She has a chicken business in which she raises and sells the chickens; Unilda has been running this business for 3 months now.
Unknown, needs to find out.
-Don’t know that much about the business
-Does not have a specific selling process
-Don’t have record of sales and expenses
The tasks thatUnilda Peña has prioritized are:
1: Develop a sales strategy
2: Develop a bookkeeping method
3: Develop a business plan for the future.
Page Last Updated:December 18, 2020