Business Overview
Unilda is a mother of 3 and micro-entrepreneur. that lives in the community of Yavisa in Panama. She has been selling chickens to provide a steady income for her family during the current situation caused by Covid-19.
Unilda Peña - Yavisa-Darien, Panamá
Economic Challenge
For the past five months, Panama has been under strict quarantine rules to avoid the increase of Covid-19 cases, which affected the economy and small businesses tremendously. But even during this adversity, some micro-entrepreneurs decided to change and create new income sources to survive during this time. Now that everything is going slowly back to normal, all the micro-enterprises are looking for tools to survive in these new circumstances. This is the case of Unilda.
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The Business
Unilda has been living in the community of Yaviza, located in the Darien province, for about 27 years. She is a mother of 3, a business owner, and a community bank member.
She has a chicken business in which she raises and sells the chickens; Unilda has been running this business for 3 months now.
Competitive Advantage
Unknown, needs to find out.
Obstacles
-Don’t know that much about the business
-Does not have a specific selling process
-Don’t have record of sales and expenses
Next Steps
The tasks thatUnilda Peña has prioritized are:
1: Develop a sales strategy
2: Develop a bookkeeping method
3: Develop a business plan for the future.
Page Last Updated:December 18, 2020