The current economic crisis definitely represents a major challenge across the world. Regardless, we have seen that the effects can be more destructive for SMEs. In the case of Artesanías Imaira (an enterprise born in the middle of this pandemic), the lack of access to information, market and capital represents a major challenge to grow and expand her business. Similarly, the digital gap in rural and indigenous Panama continues to be a wall for many SMEs to connect to digital markets and expand sales and profits.
Artesanias Imaira is an artisan micro-enterprise founded by Imaira Chiari, a talented woman from Guacuco Guna. The business offers a variety of artisan products, such as molas (one of the most famous forms of art from the Guna people) and masks with mola patterns.
Artesanias Imaira has been innovative in merging the functionalities of articles such as masks, with the Guna art. In addition, she has recently started a Virtual Store with the support of the Global Brigades team.
Artesanías Imaira faces challenges in terms of access to market, information and the service sometimes is a challenge for Imaira to be able to connect to external/digital markets.
In addition, there is a need for training in terms of structuring her business better. Given that it is brand new, it has been a challenge for her (in the middle of family and other responsibilities) to develop a more solid structure and strategy for her business.
The tasks thatArtensaías Imaira has prioritized are:
Artesanias Imaira suggested next steps are the following:
Page Last Updated:December 18, 2020