Business Overview

Chidi left Nigeria in pursuit of a better life and the opportunity to realize his dreams . He came to Greece in 1998 and has been a strong and stable member of the Nigerian community. That led him to start his own bar where members of the whole African community, Greeks, and tourists go and dance.

Sunny Bar - Athens, Greece

Economic Challenge

His main challenge is the competition in the area and that there is no access to capital. On top of that, Chidi is responsible for all aspects of the business (from orders and accounting to customer services and public relations). He finds it difficult to delegate tasks and he has no time to think strategically and focus his time on marketing and expansion plans.

The Business

Chidi left Nigeria in pursuit of a better life and the opportunity to realize his dreams . He came to Greece in 1998 and has been a strong and stable member of the Nigerian community throughout his stay in Athens which made him popular and very lovable by the rest of his people. That led him to start his own club for members of the Nigerian community in Athens to have a place to go and dance. Sunny Bar today is frequented by members of the whole African community, Greeks, and tourists too. Chidi has invested in the sound system and tends to bring very strong and popular dj’s to keep the dance floor full.

Competitive Advantage

Very strong vision, great sound system and interaction with customers on a personal level. In Chidi’s words: “Sunny Bar is the place where for a few hours people are happy and escape from all their problems” 

Obstacles

The main obstacle the business faces is the restriction of the pandemic. There is also a lack of strategic planning that could lead to increased profits.

Business Snapshot

Year of Establishment
2018
Employees
2
Estimated Annual Revenue
12,000 Euros

Next Steps

The tasks thatSunny Bar has prioritized are:

1: Growth of annual revenue
2: Increase of regular clientele and expansion outside from the Nigerian community too
3: Improve and establish a strong marketing and online marketing strategy

Page Last Updated:October 27, 2020