Business Overview

Charles Edenojie was born and raised in Nigeria. In 2005 he came to Greece for a greener pasture because back then there were no job opportunities in Nigeria for a young and ambitious entrepreneur. He started generating an income as a roving salesman and later on, with the support of people form the Nigerian community in Athens, he was able to start the first Nigerian cafe – restaurant in Amerikis Square, Athens.

Prestige Cafe-Restaurant - Athens, Greece

Economic Challenge

Their main challenge is to increase the businesses revenue and to decrease costs. Also the pandemic has minimized their business income due to the measures imposed by the government. In addition, fear of catching or spreading COVID-19 means Athenians simply don’t go as often to restaurants as they used to.

The Business

Charles Edenojie was born and raised in Nigeria. After completing his studies in 2005 he came to Greece for a greener pasture because back then there were no job opportunities in Nigeria for a young and ambitious entrepreneur like himself. Upon arrival to Athens, Greece he was introduced to the Nigerian community and decided to live in Amerikis Square which is mostly inhabited by Africans in its majority. He started generating an income as a roving salesman and later on, with the support of his people, he was able to start the first Nigerian cafe – restaurant in the area.

Competitive Advantage

Prestige’s main competitive advantage is that it has been operating for 15 years and is very popular in the neighborhood. There are many locals who over the years have included a visit to Prestige for quality  Nigerian food in their weekly schedule.

Obstacles

The main obstacle is the lack of capital in order to expand (e.g. outdoor seating area, professional kitchen equipment and personnel in order to increase the customer turnover). Given the current situation due to COVID-19 pandemic regulations, he had to apply the 2 meter distance between the tables which decreased significantly the number of people served. 

Business Snapshot

Year of establishment
2005
Employees
2
Estimated Annual Revenue
20,000

Next Steps

The tasks thatPrestige Cafe-Restaurant has prioritized are:

1: Conduct a business assessment (SWOT)
2: Decision on including a delivery option to their services
3: Cost analysis and review of current pricing strategy
4: Access to capital to purchase professional equipment and to increase personnel

Page Last Updated:October 27, 2020